Tell me what you want, what you really really want!
‘DA DA DING – DEEPIKA AND THE GIRLS AMAZE EVERYBODY IN THE NEW NIKE ADVERT’
July 23, 2016Comments of Participants about 10-Day Workshop Karachi 28th March – 6th April 2016
July 30, 2016It would be two decades now sincethe ‘Spice Girls‘ released their hit song ‘Wannabe‘. Pretty much everybody has crooned to this song once in their life. What would be intriguing is how this song is now being used by today’s feminists to push for what they ‘really really want’. Lo and behold, this song has become an iconic girl power anthem!
This video has women performersfrom UK, Nigeria and India showing their phenomenal moves and lip syncing while pointing to what they want for female emancipation. Produced by MJ Delaney, social dilemmas like unequal pay, illiteracy, child marriages and violence against women are highlighted.
In September 2015, the UN signed the direly needed Sustainable Goals. One of the points was to work on the needs of women and girls tackling grave problems like climate change and poverty in the longer run through these. This campaign was made in order to highlight this prioritization and not let it slip away with time.
Victoria Beckham aka Posh Spice, ex member of the Spice Girls, celebrated fashion designer and wife of David Beckham was certainly excited to see this campaign.
“I think this film is a wonderful idea,” Beckham said in a statement in Time”How fabulous is it that after 20 years, the legacy of the Spice Girls’ — ‘Girl Power’ — is being used to encourage and empower a whole new generation.
-Amna Imam
